Vitality launches new campaign to redefine life insurance Marketing Communication News [Video]

Vitality’s latest campaign centres on the data that ‘you can live up to five years longer with Vitality*’

Today, Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance.

Building on the success of its ‘Move Forward with Vitality’ platform, the new campaign, Life’s Pretty Good’ sets Vitality apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life.

At the heart of the campaign is a 30” film featuring Stanley, the charismatic dachshund who has been the face of Vitality’s advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed …