Walmart parodies TV hits in Black Friday advertainment series [Video]

Dive Brief:

• Walmart will launch a 10-part “advertainment” series as part of its Black Friday marketing, per details shared with sister publication Marketing Dive.
• “Deals of Desire” features familiar actors in vignettes that parody fan-favorite TV shows. A trailer promises “dramatic” deals on toys, tech, fashion, home and other categories. 
• The ads will run on TV, TikTok, YouTube and out-of-home, and follow similar efforts from Walmart combining content and commerce.

Dive Insight:

Walmart’s latest advertainment play unites familiar faces from TV and film in a series of ads described in a teaser trailer as a “shocking, supernatural, action-packed, historical, Western drama.” By fusing Black Friday deals with nods to popular shows, the retailer hopes to elevate the connection between culture and commerce, said U.S. CMO William White.

“Everyone loves a bit of drama, and with ‘Deals of Desire,’ we’ve captured the …