WebMD Ignite Launches Enhanced Programmatic Advertising Solution for Zero-Waste, Data-Driven Audience Targeting | PR Newswire [Video]

Ignite Programmatic provides precise targeting and maximized campaign efficiency through comprehensive first-party insights, modeled audiences, proprietary tools and premium partnerships

, /PRNewswire/ — WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, today announced Ignite Programmatic, a suite of advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers. Ignite Programmatic harnesses vast proprietary intent data, including healthcare content engagement insights from some of the most visited health-related websites, alongside a set of tools to reach audiences with precision throughout their healthcare journey, driving higher engagement, improved outcomes and maximum ROI.

Even though many are operating on tight budgets, healthcare organizations spendtens of billions of dollars annually on digital advertising. However, reaching the right healthcare audiences with the right attributes or care needs is a significant challenge that can lead to a lot of wasteful spending. Ignite Programmatic addresses these challenges by using pseudonymous first-party data insights through advanced audience …