A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand voices to emerge on these platforms.
📣So what do you think? Have you left X in search of bluer skies and less volatility? Do microblogging platforms still play a role in your social media strategy? Let us know in the comments.
👀 Related: How To Build a Winning Content Plan for Social Media [Template] https://contentmarketinginstitute.com/articles/control-social-media-success-plan/
⭐️Sources: https://www.nbcnews.com/tech/tech-news/x-sees-largest-user-exodus-musk-takeover-rcna179793
https://www.hollywoodreporter.com/business/digital/bluesky-celebrities-twitter-elon-musk-1236062723/?mc_cid=810f72ee12&mc_eid=302aff3c9b
https://www.hollywoodreporter.com/business/digital/bluesky-celebrities-twitter-elon-musk-1236062723/?mc_cid=810f72ee12&mc_eid=302aff3c9b
https://www.kantar.com/company-news/more-marketers-to-pull-back-on-x-ad-spend-than-ever-before#:~:text=Kantar%27s%20findings%20reveal%20that%20a,2022%20to%2012%25%20in%202024
https://www.reuters.com/technology/meta-introduce-ads-threads-early-2025-information-reports-2024-11-13/