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What is Bluesky? A social media alternative to X explained [Video]

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Content Marketing Repurposing

Following the election, public officials and agencies are joining Bluesky, a decentralized social media alternative, as many shift away from X.

WASHINGTON — Following the 2024 presidential election, some people just want a break from social media. But that’s not the route everyone’s taking. Here’s a closer look at an emerging social media platform gaining traction.

What is Bluesky?

Many users are moving away from X, formerly known as Twitter. A growing number of elected leaders and agencies, including some based in D.C., are now active on Bluesky. It’s a decentralized alternative to X, where posting is known as “skeeting.”

Bluesky has gained significant traction, adding 1 million new users since the election. Unlike X, Bluesky operates on a decentralized model, which some find appealing. 

What is decentralized social media?

Think of centralized social media platforms like Facebook and Twitter like a single big hotel — one company owns and controls everything. Data, posts and connections are stored …

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