What is ‘Stuff Your Kindle’ Day? Book Lovers Can Stock Up During Event [Video]

What’s New

Thursday and Friday mark the “Stuff Your Kindle” Days during which e-book readers can stock up on hundreds of books for free—with a catch.

Why It Matters

Everyone is on the lookout for a good deal, and readers are no different. Amazon, which started as an online bookseller, continues to dominate the e-book market.

PC Magazine‘s review of e-readers for 2025 named the Amazon Kindle Paperwhite, which is the evolution of the original Kindle product line, as the best overall product and best for children. Other Kindle products ranked atop the “cheap” and “color” categories.

But these are not Kindle-specific sales, despite the name and trend.

Newsweek reached out to Amazon by email on Thursday night for comment.

What To Know

“Stuff Your Kindle” Day is at a basic level another sale: Buyers merely go on Amazon.com and type “stuff your kindle” and offerings pop up as results. However, even a cursory …