Whats the best way to use your creator budget? [Video]

For brands, the creator economy feels like the promised land – a golden ticket to authentic, audience-driven content. But here’s the dirty secret: most brand collaborations with creators? They’re forgettable.

Audiences skip, scroll, and swipe past them, unfazed. Why? Because these campaigns, for all their production value and creator clout, often lack one critical ingredient: distinctiveness.

Bland brands

The creator economy is built on connection. The best creators have cultivated trust with their audiences by being unapologetically themselves. Their content is funny, raw, heartfelt – or all three.

Then a brand steps in. They’ve got a product to sell and a creator to amplify it, but too often, they settle for the …