Who Gives A Crap Is on a Roll [Video]

This episode might reference ProfitWell and ProfitWell Recur. Some information may be out of date.

This week we’re talking about a brand that some would call controversial, but I don’t think they should. It’s a brand that has taken a commodity like coffee and imbued an identity, a vibe, a culture into it, as well as patriotism—supporting the troops, law enforcement, veterans, and first responders. That company is Black Rifle Coffee Company.

We’ll break down what Black Rifle Coffee Company is doing well when it comes to its monetization, and where it needs improvement. I’ll wrap that all into a nice little case study so that you can help your monetization strategy and get it moving in the right direction.

Black Rifle Coffee Company’s identity and quality have created a lucrative business with estimates putting them over 100 million in annual revenue. This led to many conservative influencers like Ben …