Why Advils Head Settings campaign is a game-changer for Canadian gamers [Video]

However, this evolution has come at a cost: the rise of gaming headaches. Advil Canada set out to help Canadians proactively manage gaming headaches with their Advil Plus Acetaminophen to address this. The goal was to shift consumer behavior toward earlier adoption of Advil in their pain relief journey, tracking KPIs like ad recall, brand awareness, favorability, consideration, intent and brand attribute agreement.

Advil aimed to make a significant impact among the 6m gamers in Canada and position itself as the go-to brand for pain relief in this segment by providing actionable solutions to …