Why brands will embrace connected insights to win with consumers in 2025 [Video]

As brands grapple with tighter budgets and rising expectations, Zappi’s Nataly Kelly explores why connected insights – integrating market research with performance data – will transform AI from a tool to a strategic powerhouse in 2025.

In 2025, brands will face an unprecedented crossroads: prove ROI in the face of rising economic pressures and rapidly shifting consumer expectations – or risk losing relevance. Marketing teams are under pressure to do more with less, grappling with tighter budgets while delivering measurable impact to the business. For many, this will require a fundamental shift in how they approach consumer data, decision-making, and innovation.