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Why Michael Jackson’s ‘Thriller’ Remains the Gold Standard in Music Video Production

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Video Content Marketing

Michael Jackson’s iconic “Thriller” music video from 1983 has recently hit a major milestone of one billion views on YouTube.

This latest achievement joins the King of Pop’s other hits with over a billion views, such as “Beat It,” “They Don’t Care About Us,” and “Billie Jean.”

In the music video, we see Jackson immersed in a spine-chilling movie with his companion. A sudden eerie transformation under the full moon unfolds, followed by a dance routine choreographed by Michael Peters.

Jackson effortlessly moves in sync with other supernatural beings and zombies.

Because of the latest billion-view achievement, let’s explore interesting tidbits about the iconic music video and the reasons behind its enduring status as a benchmark in music video production.

1. At the start of the video, Jackson felt compelled to make a disclaimer denying any association with the occult due to his adherence to the Jehovah’s Witness faith during that period.

2. …

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