Why Trump Thinks He Needs Young Men to Win [Video]

If Donald Trump reclaims the White House, he will have one voting demographic to thank for it: men. That’s the fundamental theory of the Trump campaign. In the election’s final weeks, the former President and his political operation have sought to activate low-to-mid propensity male voters, particularly young ones, with surgical precision to sweep him back into power. 

That’s meant eschewing traditional media interviews in favor of fawning long-form podcast conversationswith laddish hosts who draw massive young male audiences, such as Theo Von, Lex Friedman, Logan Paul, the Nelk Boys, and Joe Rogan, who boasts the most popular podcast in America. Instead of trotting out endorsements from political heavy-hitters, they have touted support from professional athletes such as the retired Green Bay Packers quarterback Brett Favre, former Pittsburgh Steelers Antonio Brown and Le’Veon Bell, and the boxer Jake Paul. At the Palm Beach headquarters, the campaign has built a data mine …