Wieden+Kennedy Harnesses VR Technology to Bring MS Sufferers Together [Video]

Wieden+Kennedy and the National Multiple Sclerosis Society are using Virtual Reality to let people living with multiple sclerosis experience their passions in a new way. MS is an unpredictable, often disabling disease of the central nervous system that disrupts the flow of information within the brain, and between the brain and body. It can take things away from people, sometimes the things they love to do, or the ability to do them in the way they used to.

To kick off MS Awareness week, the Society is launching “Together We Are Stronger,” a campaign that combines the power of storytelling, the strength of shared connections and the latest in technology. The campaign is aimed at bringing people together to share the solutions they have uncovered to overcome the challenges of MS.