By the end of Cyber Monday, analysts at Adobe predict consumers will have spent up to $13.5 billion — marking the biggest online shopping day of all time.
It would surpass the record that was reached just a few days prior, on Black Friday, when shoppers spent a record $10.8 billion online, according to Adobe Analytics.
The calculations are based, in part, on the spending that had been tracked through the early evening on Monday. By 6:30 p.m. ET, consumers had already spent in the neighborhood of $8.7 billion, Adobe reported.
And it wasn’t even peak shopping hours yet.
Peak online spending was expected between 8 and 10 p.m. ET, with Adobe estimating consumers would spend approximately $15.7 million per minute.
“Despite early competitive discounts that drove record spending across Thanksgiving and Black Friday, many consumers still consider Cyber Monday the best day to get the season’s top deals,” said Vivek Pandya, lead analyst with Adobe Digital Insights.
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