Will the decision to block net neutrality rules in the US constrict digital advertising? [Video]

An appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland.

A federal appeals court on Thursday delivered a pivotal decision, concluding that the Federal Communications Commission (FCC) lacks the authority to enforce Biden-era net neutrality rules, which subject internet service providers (ISPs) to similar regulations as telecommunications providers.

In short, the rules required ISPs like Comcast, Verizon, AT&T and CenturyLink to treat all online data and traffic equally, and barred them from unfairly prioritizing or throttling certain services, sites or content. The court had initially paused the implementation of the rules in August of 2024 after a legal challenge was filed.

The concept of net neutrality dates back to the Communications Act of 1934, which established rules requiring telephone companies to provide fair pricing and access. ISPs then became subject to major net neutrality rules established …

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