MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the jury rooms of the world’s most prestigious advertising award shows. The inclusion of Entertainment and Gaming as categories proves that these industries continue to grow and change the way our audience consumes content. The ideas that seamlessly seeped into culture won the year.
Each jury duty gave me the chance to learn from the best in the industry. As we dissected the entries and selected the work that would become this year’s benchmark for excellence, we also exchanged cultural insights, life stories, and industry gossip. In the end, I didn’t just return home with a list of winning insights, but with a list of great friends.
I hope this collection of intel and ideas I’ve gathered from jury rooms around the world helps you prepare as you enter your …