Wynk Redefines Dry January with “Dry January doesn’t have to be so dry” Campaign Delivering a Social, and Alcohol-Free Way to Kick Off the New Year | PR Newswire [Video]

Brand’s Most Extensive Dry January Push to Date Combines Out-of-Home, National Retailer Promotions, Digital Media, and Sweepstakes for a Balanced Start to 2025

PENNSBURG, Pa., Jan. 2, 2025 /PRNewswire/ — Wynk™, the award-winning leader in nationally available, hemp-derived THC beverages announces the launch of its most extensive Dry January campaign yet, “Dry January doesn’t have to be so dry.” The timely campaign taps into the rapidly growing movement of mindful drinking, amplified by a full year of hemp-derived THC beverages becoming widely available in the mainstream. It spotlights Wynk’s zero-calorie, zero-sugar, alcohol-free, 1:1 ratio of THC to CBD beverages as a social, balanced way to participate in being more conscious about alcohol consumption over the course of the month.

“At Wynk, we see Dry January as an opportunity to recognize balance and choice without sacrificing the fun of socializing,” said Angus Rittenburg, CEO & Co-Founder of Wynk. “Our mission is to offer a refreshing, …