In Partnership with Redfoo of LMFAO, This Fresh Spin on Sexy Launches January 7
, /PRNewswire/ — Zumba®, the global dance-fitness phenomenon, is kicking off the New Year with a bold campaign that’s redefining the fitness conversation. The “Say It. Believe It.” campaign is anchored with the song “Sexy and I Know It” and naturally features LMFAO frontman and chart-topping artist Redfoo, inspiring people to embrace their inner confidence and sexiness, however they define it.
“New Year’s resolutions often feel heavy with pressure to change or conform, and that’s just not our vibe,” said Carolina Morales, Chief Marketing Officer of Zumba. “With ‘Say It. Believe It.’ we wanted to create a campaign that’s all about celebrating confidence and self-expression. Partnering with Redfoo was a no-brainer—his infectious personality, love for fun, and the undeniable confidence of ‘Sexy and I Know It’ make him the perfect fit to remind people to embrace their sexy, just …